Yogyakarta, October 18, 2024 – The Jogja Innovator Summit 2024 continued with its fifth session of Industry Sharing, held at the Auditorium of FMIPA UGM. This session, themed “Achieving Product-Market Fit to Overcome Industrial Challenges,” featured Andi Boediman, Managing Partner of Ideosource Capital & Ideosource Entertainment, as the keynote speaker. Boediman shared valuable insights on how aligning product development with market needs is crucial for effectively addressing industrial challenges.
In his presentation, Boediman emphasized the importance of a deep understanding of the target market in order to create relevant and sustainable solutions. According to him, finding the right product-market fit is the key for companies to grow optimally while avoiding common mistakes typically encountered during early stages of innovation. His experience as an investor and mentor in the creative industries provided a unique perspective on leveraging creativity to support technological innovation.
Related to the theme of this session, academics from the field of mathematics can contribute by developing predictive models that help assess product-market fit, utilizing big data analytics, and applying operations research techniques. These methods enhance business intelligence and ensure that innovations are scalable and market-ready.
This session aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 9: Industry, Innovation, and Infrastructure. By focusing on product-market fit, innovators can drive sustainable industrial growth, which not only fosters entrepreneurship but also ensures resilient and inclusive infrastructure development. Additionally, the focus on creative industries supports SDG 8: Decent Work and Economic Growth, as it promotes inclusive and sustainable economic development, creating opportunities across various sectors of society.
The fifth session of the Jogja Innovator Summit 2024 serves as a significant reminder of the importance of integrating market understanding, creativity, and mathematical analysis to drive innovation that addresses industrial challenges. The Department of Mathematics continues to support interdisciplinary collaboration, blending academic research with real-world applications, and inspiring the next generation of innovators.
Keywords: Operations research, Interdisciplinary collaboration, Mathematical analysis
Author: Endang Sulastri